Live8

Two minute graphic film for the Live8 concert in five languages produced in a day and a half...

Hannah Stanton – design/illustration
David Moreland-Green – animation
Robbie Hedge - animation
Created in a day and a half… phew… at Princess Productions

‘Richard (Curtis) is absolutely stunned at the numbers film. He was just in awe of you and what you made happen. Have rarely seen him so surprised and delighted by a piece of work he had fuck all to do with’.

We need to have a short (1 – 1 and a half minutes) graphic film which illustrates the following facts. We are doing great on the messaging throughout the concerts – but now aware that we have 3 billion viewers (oh fuck) and haven’t set out the basic proposition clearly yet. This could begin every concert throughout the world. And possibly be shown more than once. It could be set to groovy music. And then maybe a second time could actually be played behind a band.

If they have time – could you ask your guys to have a go at making it the most brilliant minute of TV they ever made. And ask them to think of a bloke in Arkensaw who knows absolutely nothing about this at all. This has to make every single one of the 3 billion viewers understand what the fuck this concert is all about. This is the most crucial message we have.

THIS IS LIVE 8
9 CONCERTS
150 BANDS
2 MILLION SPECTATORS
3 BILLION VIEWERS
AND ONE MESSAGE…
TO ENCOURAGE
8 MEN
IN 1 ROOM
ON JULY 6TH
TO AGREE TO A 3 POINT PLAN
TO STOP 30,000 CHILDREN DYING,
NEEDLESSLY,
EVERY SINGLE DAY
OF EXTREME POVERTY.
IT’S A MOMENT IN HISTORY
AN INCREDIBLE OPPORTUNITY TO CHANGE THE WORLD
WE DON’T WANT YOUR MONEY
WE WANT YOUR NAME
ADD YOUR NAME TO THE LIVE 8 LIST.
live8live.com or aol.com (we’d need two endings – one for live8live.com – one for aol.com – depending on the territory).