Diamant

Development work for Diamant kids bikes. Diamant is the current leader of bike sales in Norway.

I worked with Matt Delahunt to develop a range of bike designs for 2010. When I say design I mean the names, colours, patterns and decals for the bikes rather than the bike itself!

Diamant have used the different cuts of diamonds to distinguish between hybrids, mountain bikes and kids bikes etc. We worked with using these existing names but pushing the idea further as well as offering a completely new system for naming the bikes.

In this example I used diamond facts to create mythical creatures for the childrens range…